Logo and Visual Identity for Julikat — a concept store for lovingly curated objects for home and close ones in Witten, Germany.

The identity is built around the feeling of receiving a thoughtful gift — that moment of anticipation and excitement. From the new logo’s crafted feel to the curated layout of collection categories and wrapping paper patterns, every detail is designed to feel intentional and considered. Together, these choices create a personal, curated brand experience that reflects how we want people to feel when they visit the store: surrounded by carefully chosen objects that bring extra joy to everyday life.

Concept version displayed for portfolio purposes; the client went with a different final design.