The rebranding process began with a brand workshop to define key personas, identify unique qualities, analyse competitors, and determine the ideal visual direction: insights revealed the need for a sleek, elegant brand that conveys simplicity and trustworthiness to appeal to both crypto and traditional trading audiences.

In addition to a 10-page responsive website, I created comprehensive brand guidelines covering a cohesive colour palette, visual elements, typography, custom icons, and a scalable grid system.

The rebrand extended to PowerPoint templates, email designs, social media banners, and printed assets, ensuring consistency across all platforms and touchpoints. The result was a unified, professional identity tailored for Neo-X’s expanded audience.