Figma is the leading collaborative design platform, empowering teams to build impactful products together.

I was tasked with bringing their latest initiative to life: the State of the Designer report—an in-depth study commissioned to uncover what fulfillment and satisfaction mean for designers in a post-COVID world. The research gathered insights from professionals across Japan, Australia, New Zealand, India, the UK, and the DACH region.

Collaborating closely with the content team, I helped shape a report that distilled global perspectives into a clear, engaging narrative. We supported the launch with a comprehensive campaign spanning social media, blog content, EDMs, and a dedicated landing page.

To ensure global reach, the report was translated into Japanese, German, Spanish, and French.