I was tasked with developing a comprehensive brand identity for Altis, a data consultancy business, based on their new logo. This involved creating brand guidelines, defining a cohesive colour palette, designing marketing collateral, developing social media assets, and crafting PowerPoint presentation templates to ensure consistency across all brand touchpoints.

The brand identity aimed to emphasise the company's expertise in data analysis while capturing the genuine warmth of its people, blending a minimal and sophisticated aesthetic with a corporate feel.